ESE Florence Celebrates Italian Fashion and Emerging Talent on the Occasion of Pitti Immagine

The event held on January 13 at the European School of Economics (ESE) headquarters in Florence concluded with great success, confirming itself as one of the most anticipated events of the winter season in conjunction with Pitti Immagine.

The evening was entirely conceived and organized by Cristina Egger, historic PR and event manager of the Italian fashion system, who curated every aspect of the event. Cristina Egger also moderated the book presentation, guiding the conversation with insight, professionalism and a deep knowledge of the fashion industry.

The protagonist of the evening was iconic Italian fashion designer Chiara Boni, whose unmistakable style has profoundly shaped Italian fashion. During her talk, Boni led the audience through a visual narrative of her creative journey, projecting images from her most significant advertising campaigns, photographed by the late Giovanni Gastel, the highly regarded Italian photographer deeply beloved by the fashion world.

A distinguished presence was Princess Olimpia Colonna, who attended the event in her role as a talent scout, presenting a curated selection of emerging and established talents from the fields of fashion, accessories, grooming and contemporary art. Among the talents she introduced were Maria Fiorello Haute Couture, known for her fully handmade sartorial creations; Meravigliami, an Italian artisanal handbag brand; Antica Barbieria Colla, the historic Milanese grooming house founded in the early 1900s, which continues to produce men’s fragrances and products using traditional artisanal methods; and contemporary artist B.Zarro, whose work spans art, performance and design.

The participation of these talents highlighted Princess Olimpia Colonna’s commitment to promoting new creative voices and fostering a virtuous dialogue between tradition, craftsmanship and contemporary vision.

The event concluded with an elegant cocktail held on the ground floor of the ESE palace. Accompanied by excellent music and prosecco, guests enjoyed a refined and convivial atmosphere, inaugurating in the best possible way the most awaited winter fair of the year: Pitti Immagine.

Cristina Vittoria Egger

Photo credits: By Giovanni Gastel and Chiara Boni via Cristina Vittoria Egger