Figaret x Hôtel du Palais: A Celebration of Basque Elegance and Atlantic Spirit

The Meeting of Two Iconic Houses

In the heart of Biarritz, where the Atlantic meets timeless French elegance, two historic names come together to celebrate a shared heritage. Figaret, the renowned French shirtmaker founded in 1968, and the legendary Hôtel du Palais, an imperial landmark overlooking the Grande Plage, unite in a collaboration rooted in the spirit of the Basque coast.

For decades, Figaret has drawn inspiration from this region — its light, its ocean energy, and its effortless way of life. Meanwhile, the Hôtel du Palais has stood for over a century as a symbol of refinement, history, and coastal grandeur. Once an imperial residence, it remains one of the most prestigious addresses in France.

Their collaboration marks a natural convergence — a dialogue between fashion and place, heritage and modernity.

A Summer Wardrobe Inspired by the Atlantic

Titled “Badia Atlantikoa”, the exclusive capsule collection is conceived as a contemporary coastal wardrobe. It reflects both the relaxed elegance of Figaret and the iconic aesthetic of the Hôtel du Palais.

The collection draws heavily on the visual language of the region:

• The deep blues of the Atlantic Ocean
• Classic heritage stripes
• The luminous white of seaside architecture

These elements are translated into versatile silhouettes and refined summer essentials, designed for both leisure and sophistication.

Each piece is crafted using premium fabrics sourced from Figaret’s historic suppliers, including Thomas Mason and Borghi, ensuring exceptional quality and craftsmanship. Subtle detailing, such as the Hôtel du Palais’ gold emblem, reinforces the union between the two houses.

Key Pieces from the Collection

The capsule presents a curated selection of garments that embody relaxed luxury:

• The Eugénie Shirt: A reinterpretation of a Figaret classic, crafted in striped navy poplin with a fluid, oversized cut — ideal for days by the sea.
• Guétary, Ainhoa, and Olatua Shirts: A series of unisex designs offering different takes on summer elegance, from casual chambray to crisp white poplin and rich rust-toned stripes.
• The Belharra Shirt Dress: Inspired by the region’s iconic wave, this versatile piece features a modular design with button fastening and a removable belt.
• The Luz Shirt: A standout summer piece, featuring a relaxed pyjama collar and lightweight textured cotton.

The collection also extends to lifestyle pieces and accessories, including a refined pyjama set, tailored shorts, embroidered caps, and signature socks — each designed as a keepsake of a Basque summer.

A Limited-Edition Experience

This exclusive collaboration will launch in mid-April 2026 and will be available in selected Figaret boutiques, online, and at Le Bon Marché Rive Gauche in Paris through a dedicated pop-up space running until the end of June.

The pop-up coincides with the store’s “MUXU MUXU” exhibition, offering visitors an immersive experience of the collection and its inspirations.

Heritage, Craftsmanship, and Art de Vivr

More than just a fashion collaboration, Figaret x Hôtel du Palais is a celebration of Basque identity, craftsmanship, and lifestyle.

The Hôtel du Palais continues to embody French art de vivre, with its oceanfront setting, timeless interiors, and world-class hospitality. As part of The Unbound Collection by Hyatt, it represents a curated selection of unique and story-rich destinations.

Figaret, meanwhile, remains a benchmark in luxury shirting, blending traditional expertise with contemporary design. With boutiques across Europe, the brand continues to define modern elegance through exceptional materials and meticulous craftsmanship.

A Story Woven by Place and Time

This capsule collection captures something deeper than seasonal style — it reflects a sense of place. From the rhythm of the Atlantic waves to the enduring elegance of Biarritz, every piece tells a story of heritage reimagined.

In Figaret x Hôtel du Palais, the past is not preserved — it is worn, lived, and brought into the present, creating a wardrobe that feels both timeless and distinctly modern.