Sports Direct to give away 1.5million seed papers to grow wildflowers when you buy a ‘Save the Bumblebee’ bag-for-life or mug
FOOTBALL legend and king of the jungle Harry Redknapp has joined forces with Sports Direct to help save bumblebees from extinction.
Within the UK, two important bumblebee species are already extinct, eight are in need of urgent help and we have lost 97% of the grasslands that bumblebees rely on to pollinate crops.
Yet around one-third of the food that we eat ultimately relies on pollinators like bumblebees to help to produce it.
Hence this spring, Sports Direct is proudly supporting the Bumblebee Conservation Trust by giving 1.5million wildflower seed papers away. These have tiny seeds embedded within them and are easy for anyone to plant.
Sports Direct is launching a national awareness campaign in conjunction with Harry, who is urging great British sports fans to get involved by planting wildflowers that bumblebees need to survive.
Harry’s voice is heard telling fans in a series of catchy ads: “There’s a national team we’ve all forgotten to chant for … they are buzzing for growth … so help us to grow wildflowers across the country!”
Sports Direct has rebranded its ionic 20oz giant mugs and its colourful bags-for-life in order to ‘Save the Bumblebees’. The retailer is giving away a mini-booklet with three free sheets of seed paper with every mug or bag that customers purchase. Mugs are priced at £2, bags are £1.50.
The seed papers are biodegradable and have the perfect blend of daisies and poppies for bumblebees to help pollination. Simply moisten and cover in soil and let nature do the rest!