Je l’Adore Couture Meets Lake Como: Fashion and Dolce Vita on the Water

By Letizia Rossi

Sicilian flair meets northern elegance in a unique collaboration between designer Gianluca Lo Paro, founder of Je l’Adore Couture, and Como-based entrepreneur Luca Luoni, creator of exclusive lake tours. Brought together by PR expert and talent scout Cristina Vittoria Egger, the project blends Mediterranean fashion with the timeless charm of Lake Como.

From Palermo to Como

Gianluca Lo Paro, originally from Palermo, reinterprets Sicilian Baroque in a modern key. His brand’s logo two baroque cherubs holding a heart-shaped balloon is a tribute to his motto: “Beauty will save the world.” His latest collection, “Dolce Vita in Riviera”, features flowing caftans and dresses made of silk, cotton, and viscose, inspired by the colors and light of the Mediterranean. Designed for women who live with passion and elegance, the pieces nod to Sicily’s Arab influences with refined embroidery and relaxed silhouettes.

The Lake Como Experience

Luca Luoni, 28, grew up in Como with deep family ties to the local textile industry. After working abroad, he returned to launch a luxury boat experience on Lake Como, offering curated tours through its villas, gardens, and legends. “My treasure wasn’t out in the world it was right here,” says Luca, who now welcomes visitors from around the globe to discover the magic of his homeland.

Fashion on the Waves

The meeting of Je l’Adore Couture and Lake Como came to life during a lakeside shoot with Elisa Caterina, a student of art business who embodied the relaxed elegance of the brand. As she moved through the iconic waterscapes, from Villa Balbianello to the shores of Lezzeno, the shoot paid homage to the new dolce vita—where fashion, culture, and lifestyle come together.

From Clooney to James Bond, from Star Wars to modern couture, Lake Como continues to attract the world. Now, with creative minds like Lo Paro and Luoni at the helm, it’s also becoming a fresh platform for fashion storytelling.

Photography Credit Herlan Garcia @herlan_garcia_ph

Thank you to

 @jean_luc_89

@blueroyalcharter_lakecomo

@herlan_garcia_ph

@jladore_couture

@relentless_magazine

Captain @lucaluoni
Friend on board @angaranostefano with dog Eros