London’s Latest Beauty Destination: Duck & Dry at John Lewis, Oxford Street

• Two British icons collide as Duck & Dry lands inside John Lewis, bringinghigh glam styling to one of the UK’s most famous retail destinations.
• Now officially open, the new Oxford Street salon delivers instant, walk in beauty with Duck & Dru’s signature blow dries, updos and treatment rituals.
• The launch signals a power move in London’s beauty scene, elevating in store services and redefining how shoppers experience beauty on the high street.

Duck & Dry, London’s most fashionable beauty destination, is proud to announce an exciting new partnership with John Lewis is now live,  bringing its signature styling, vibrant energy and playful sophistication to the iconic Oxford Street store, with the opening of a brand new salon in the Ground Floor Beauty Hall.

Through this partnership, the brand introduces its celebrated concept to one of the most prestigious retail addresses in the city – combining creativity with precision in a space where beauty is as much about confidence as it is about glamour.

Yulia Rorstrom, CEO and Founder of Duck & Dry, said: “Partnering with John Lewis, such an iconic British brand, is a true privilege for us. It’s also a clear reflection of a growing trend – that beauty services can significantly enhance the retail experience, transforming a shopping visit into something more personal, social and confidence boosting.

We’re incredibly proud for Duck & Dry to be part of this evolving beauty movement and to bring our signature styling experience into such a respected retail environment.’

Designed with a modern elegance and bright interiors, Duck & Dry Oxford Street offers more than just a chair – it’s an escape. Choose from a look book of polished blow dries and updos, or discover the luxe rituals of the treatment bar, to ensure every look is finished with glamour, shine, and staying power.