MAGNUM® HOSTS ITS FIRST-EVER FASHION SHOW AT THE 79TH CANNES FILM FESTIVAL — CURATED BY STYLE ARCHITECT LAW ROACH WITH A SURPRISE FINALE APPEARANCE BY HEIDI KLUM

Cannes, France — 14 May 2026 — MAGNUM made a bold entrance into the world of fashion by hosting its first-ever runway show during the 79th Cannes Film Festival, celebrating the launch of MAISON MAGNUM® — a new creative platform where couture, craftsmanship, and indulgence meet.

Conceived by globally renowned stylist Law Roach, newly appointed “Taste Architect” for MAGNUM®, the exclusive runway presentation brought together an international collective of couture designers for the debut of the “Designed for Pleasure” collection. The show concluded with a surprise appearance by supermodel Heidi Klum, who closed the runway as Law Roach’s muse.

Held on the iconic Croisette in Cannes, the MAISON MAGNUM® runway united cinematic glamour, high fashion, and sensory indulgence through fifteen couture silhouettes inspired by MAGNUM® products, textures, and signature visual codes. Designers from eight countries participated in the showcase, including Ethan Leyland (UK), Maciej Zień (Poland), Jesus de la Garsa (Mexico), Martan (Netherlands), Alejandro Gómez Palomo (Spain), Victor Weinsanto (France), Danny Reinke (Germany), and Raissa Vanessa (Turkey).

One of the evening’s standout moments featured Victor Weinsanto’s exclusive couture creations inspired by the iconic MAGNUM® aesthetic, blending theatrical fashion with the brand’s playful spirit of indulgence. Heidi Klum closed the show wearing a pistachio-inspired couture gown created by Turkish designer Raissa Vanessa, inspired by MAGNUM®’s newly launched Signature Pistachio range.

Alongside its runway debut, MAGNUM® also unveiled its new Signature® Pistachio and Peach collection, inspired by contemporary patisserie trends and crafted with couture-level attention to detail. The range combines creamy gelato flavours with MAGNUM®’s signature cracking chocolate coating, celebrating modern indulgence and elevated design.

“What we built in Cannes was truly global,” said Göze Iscan, Global Vice President of The Magnum Ice Cream Company. “We didn’t want to create just a fashion moment — we wanted to create a platform where creativity from around the world could be celebrated together through a shared philosophy of pleasure, craftsmanship, and artistic expression.”

The MAGNUM® Beach at Palais Stéphanie will remain open to guests and festival visitors from 13–22 May 2026.