The Monégasque champagne brand Comte de Monte-Carlo and wine brand Baron de Monte-Carlo have officially announced their partnership with the Prince Albert II of Monaco Foundation, starting in 2023.
Monte-Carlo Lifestyle announced today a multi-year partnership making Comte de Monte-Carlo champagne and Baron de Monte-Carlo wines an Official Partner of the Prince Albert II of Monaco Foundation beginning in 2023. Comte de Monte-Carlo reunites heritage from two family-owned champagne houses and seven generations of expertise in crafting champagne. Enhancing the Prince Albert II of Monaco Foundation for the first time, through diverse campaigns to support the Foundation’s efforts in targeting fight against climate change, protection of biodiversity and sustainable management of water, all seen as critical resources.
“The Prince Albert II of Monaco Foundation’s efforts to protect Planetary Health align perfectly with our vision to make Comte de Monte-Carlo the most sustainable champagne brand globally” said Erwann Guegan, Co-founder and CEO of Monte-Carlo Lifestyle. „In our portfolio we have bold brands with limitless spirits and we are excited about a partnership that presents for Comte de Monte-Carlo and Baron de Monte-Carlo with an opportunity to take the responsible drinking message to a new level and engage new audiences with campaigns aimed at raising awareness about climate crisis” continued Erwann Guegan.
If climate change is one of the most pressing issues the planet is facing, threats are many like the overexploitation of the resources and the loss of biodiversity. Sharing the best sustainable practices and improving knowledge is fundamental to accelerate the transition towards a greener future. Proposing new sustainable but yet inspiring models and references is essential to change our relationship with Nature and the species with whom we inhabit the planet.
“Our collaboration with the Prince Albert II of Monaco Foundation has begun with a creation of exclusive collection of champagne to be presented as gifts to the Foundation’s major donors. Once again, we have consigned the reinterpretation of our champagne universe to the contemporary artist. Our aim was to surpass the conventional way of gifting champagne while emphasizing the significance of environmental and artistic elements. This collection embodies the epitome of luxury – a gift that cannot be bought, but only bestowed.” – summed up Erwann Guegan.
A joyful polar bear, portrayed through the eyes of the painter and sculptor Marcos Marin, is featured on one of the most prestigious Comte de Monte-Carlo champagne bottles – the Noblesse Oblige cuvée millésimée 2012. The champagne box is made of certified wood and glass, thereby addressing packaging waste and inviting its recipients to give the box a second life as a piece of art signed by the international artist.
Please Drink Responsibly.
About the Prince Albert II of Monaco Foundation
Founded by HSH Prince Albert II of Monaco in 2006, the eponym Foundation is a global non-profit organisation, committed to progressing Planetary Health for present and future generations by co-creating initiatives and supporting hundreds of projects across the Planet. The Prince Albert II of Monaco Foundation focuses its efforts on three principal domains of action: climate change, biodiversity and water resources, in the following main geographical regions: the Mediterranean Basin, the Polar Regions and the Least Developed Countries. The Foundation has already granted + 101 million euros to fund more than +750 projects at a local and global scale.
About Monte-Carlo Lifestyle
Monte-Carlo is the headquarters for all fine things one could imagine throughout the world. The name « Monte-Carlo Lifestyle » is synonymous with respect, success and refined, and conscious luxury lifestyle. The first brand bearing the Monte-Carlo name was founded in 2001 by the son of Princess Antoinette in Monaco. Seventeen years later, in 2018, Philippe Melliard and Erwann Guegan acquired the rights to the Monte-Carlo Lifestyle brand. Over the subsequent years, Philippe Melliard together with Erwann Guegan developed certain brands from their portfolio, among which are: Comte de Monte-Carlo champagne, Baron de Monte-Carlo vines and Monte-Carlo Gourmet cocktails. As of 2023, the Monte-Carlo Lifestyle brands are present in specialty stores and restaurants in Monaco and France.
