MY YACHT® GROUP The Power of Curated Connection

My Yacht® Group has become synonymous with connecting the world’s most interesting people in some highly targeted realms: (U)HNW luxury, curated networking and unforgettable superyacht experiences at iconic global events. What was your original vision when you first launched the business, and how has that vision evolved over time?

When we first launched My Yacht® Group, the vision was simple: take the world’s most iconic, high-energy weekends – starting with the Monaco Grand Prix – and create a relaxed yet truly exclusive environment where like-minded HNW/(U)HNW guests could connect naturally, while our brand partners could host, showcase, and build relationships in a way that felt effortless and intimate, not transactional.

Over time, our vision has evolved in two ways. First, we expanded the “Monaco formula” globally – scaling from one flagship weekend into a curated calendar across major sporting, social, and artistic events, with turnkey superyacht hospitality and an ongoing charitable dimension. Second, we broadened our platform to include (U)HNW summits and investor dinners that expanded our partnerships to PE & VC firms, aerospace and biotech companies, fintech leaders, and more.

But, whether it’s a business summit, dinner, or other activation, the brand is built on connecting people and that’s really what sets our events apart. This is a highly targeted, pre-qualified, curated guest list, many of whom now know each other, fly on each others planes, stay on each others yachts, not least because they’ve likely met aboard at one of our events before. Guests have met and gone on to do significant business deals (transactions valued in excess of $2Bn) or form life changing and life long friendships. Our events have literally resulted in marriage and children! And its happened several times. So this creates a very special, intimate atmosphere.

Annabelle and Nicholas, can you share the inspiration behind My Yacht® Group and the biggest challenges you faced in establishing the brand within the ultra-luxury events space?

Our inspiration came from a pretty personal place: Monaco and Formula 1 were already part of our family “rhythm,” and we wanted to turn the magic of those iconic weekends into something guests could truly access, without the usual friction, randomness, or “scene-y” feel.

Our family’s connection to F1 is lifelong: our father has been attending GPs since the early 60s and Nicholas worked with Ferrari sponsor Asprey in the 90s when Michael Schumacher and Eddie Irvine were driving for the team.This, plus his experience as a 3-time Olympian, competing in an elite sport, and the mindset that comes with it – discipline, standards, and earning your place – really shaped the ethos of working hard, under promising and over delivering, and giving back. To date we have helped to raise over seven figures for our chosen charity partners.

We face challenges as with any job or industry. But if you’re a ‘ regular’ event planner, using a conference room or similar, unless there’s a catastrophic disaster like an earthquake, chances are your ‘location’ will be where you expect it to be. Securing the right yacht and the right berth at the right time is a skill: these vessels are almost constantly on the move. So that’s an additional element and part of our USP.

Producing a trackside superyacht weekend at the world’s most in- demand event means solving hard operational challenges and delivering a turnkey experience across multiple days. The platform itself (a prime-position superyacht in Port Hercule during Monaco GP) is a major operational and relationship challenge. But it’s also very gratifying when it all comes together. The fact that we’ve sustained this signature event for the past 19 years speaks for itself.

Your Monaco Grand Prix events are legendary for combining hospitality, philanthropy, and high-end social experiences. What makes Monaco such a pivotal location for My Yacht Group®?

Monaco Grand Prix is the anchor of our global calendar, the purest expression of what My Yacht® Group was built to do: take the most iconic sporting-and-social weekend of the year and deliver a private, turnkey superyacht platform where hospitality, meaningful connections, and philanthropy all happen naturally in one place.

Being trackside in Port Hercule, with a prime berth and the race unfolding literally meters away, creates a perspective, an atmosphere, and an energy you can’t replicate at other events. Monaco itself concentrates the global community we serve because it naturally draws an international mix of leaders, creators, athletes, and luxury decision-makers. Everybody who is interesting comes to Monaco at least once a year. There is an event, or a function, or a conference every week focused on everything from sport to insurance, yachting to AI, and beyond. And, unlike major, sprawling cities, the compact nature of Monaco means one’s proximity to these events, one’s ability to engage with them, and those in attendance, is a lot easier, and much more convenient.

How does My Yacht® Group select and collaborate with partner brands, and how do these partnerships enhance the overall guest experience?

We work with global brand leaders and aspirational brands that match the tone of our (U)HNW events – elevated, intimate, relationship- led – and that understand the importance of privacy and impeccable execution.

Our partners are complementary: Think private aviation, wealth management, luxury automotive, high jewelry/watches, luxury real estate and resorts, and other premium services – brands that naturally fit a HNW/(U)HNW audience and enhance their lifestyle.

The C-level executives at client facing companies around the world all recognize the same challenges, namely deepening the relationship with important existing clients and developing new qualified individuals.

With expansions into concierge services, charter experiences, and private aviation connections, how do you ensure that every touchpoint lives up to the My Yacht standard of excellence?

We keep our network intentionally tight, working with partners we trust and who understand (U)HNW expectations instinctively, whether that’s yacht / business jet charter, sales consulting or private wealth management.

We’re uniquely positioned in that we have broad and direct relationships, meaning we can – and have – facilitated substantial charters and sales working directly with yacht owners themselves who often shy away from traditional brokers.

Looking forward, what exciting developments or new markets do you see My Yacht® Group exploring in the next 3–5 years — both creatively and commercially?

We are always open to, and actively exploring, new events, new partnerships. There are locations where we have curated events previously, like California, Hong Kong and St. Barth’s to which we’re planning to return. And there are, of course, new partners that we’re ready to bring into the My Yacht family.

There are significant developments for some of our existing partners: M/Y Ulyssia, the $2bn+, 1,034-ft luxury private residence giga yacht, that we’ve featured aboard many of our events from San Francisco to LA, Miami to Monaco and introduced to our global community, we’re excited to see production commence this year, with a projected fouryear build. Seeing this vision become a reality and legacy will really be something special.

Plus, we’re involved with companies in aerospace & defense tech like Axiom Space, Radian Aerospace, and our partners at Capital Defense Technologies out of Washington DC, all of which we have helped fund, launch, and develop through our community and that are shaping the course of humanity for the next generation.

Jennifer, you’re from Munich. How have you adjusted to life in Monaco? What’s your involvement with MYG and do you have any projects you’re working on?

It was quite daunting moving from Germany to Monaco with a young family! But Nicholas, of course, and also Annabelle really laid out the red carpet for me so that I had a smooth landing into the Principality.

I’ve traveled a lot, been to many countries, and was active in the social scene in Munich, but Monaco is a whole other level! Nicholas and I have attended some very prestigious charity events, like the Red Cross Gala and the Rose Ball, and his friends have made me feel very welcome. I’m lucky to be part of a such a warm group of friends.

It certainly takes time, as a young mother, to settle into any new environment, and Monaco has its own charms and secrets that only residents discover over time… or through the all-knowing Mum’s groups! And they’ve been very supportive; our two girls are loving their Monaco school and they’re already speaking three languages, which is pretty incredible at 5 and 7.

Being front and center at important events like the Monaco Grand Prix and the Yacht Show is rather extraordinary. I mean I’ve watched on TV at home, of course, but it’s not quite the same as co-hosting a superyacht reception with His Serene Highness, and Formula One pilots and celebrities! Definitely a whole other level!

After Monaco, Miami and St. Barth’s in 2018, I began to get more comfortable and established and I’ve hosted my own VIP guests aboard, too.

In 2026, I’ve launched my own bespoke jewelry collection featuring the highest quality, flawless, affordable, large diamonds (five to ten carats plus), which I personally adore wearing and my girlfriends love, too! It’s by appointment only and it seems to be a subject that both men and women enjoy discussing, because everyone can get exactly what they desire.

During the Monaco weekend – which is tough to explain to be honest as it’s such a roller coaster of emotions in four days – I make sure that Nicholas can focus on his many demands (which I’m still in awe of how he and Annabelle juggle them all!) and I’m by his side to support him and greet and mix with the international VIP guests.

We are also very blessed to attend the official receptions together and have the chance to catch up with so many international friends. So it’s a wonderful weekend.

My Yacht® Group curates experiences attended by royalty, CEOs, Olympians and cultural icons. How do you cultivate such a unique and high-calibre guest list year after year?

Simply put – its work. We actively meet and vet new, interesting people regularly, most of whom are high achievers in their chosen field, both in Monaco and around the world.

After so many year’s experience I have a good sense (or nose, as my father Andrew would say) and filter for characters that I gel with and, consequently, would fit in with our expanded family. I enjoy extending our coveted dinner and superyacht invitations to new acquaintances (some of whom may be skeptical to attend) but are universally impressed upon arrival, who can add value, and then listening to their feedback postevent.

At these levels I rarely get it wrong and they, and their spouses, all want a repeat invite.