Tobi Rubinstein, CEO and founder of The House Of Faith & Fashion is our Contributing Fashion Editor from New York.
Gd‘s dress code of Modesty has certainly been challenged this past month . Melania’s inauguration look designed by Adam Lippes was a sharp contrast to Ye and his spouse’s shocking display at the recent Grammys. I dare to ask, what’s more fashionable, total exposure or total coverup? The undisputed power of a great getup is undeniable. Naked takes no talent as compared to a perfectly tailored double breasted navy coat. Modest has become a fashion category of its own, boasting billions of dollars in sales. Here’s some outstanding designers and curators that have mastered the art of modest attire .
1. The Reflective
The Reflective carries a curated edit of 75+ high fashion brands.
Where modesty meets style. It is the ultimate e-commerce & content platform for modern modest fashion.

2. Zhang It!
London based luxury brand HUISHAN ZHANG was launched in 2012. Chinese born Huishan has mapped out his signature style, finding inspiration and direction through his national identity. This brand offers its own modest edit.

3. First Lady Fashion
Adam Lippes is an independent American fashion designer known for his refined aesthetic, timeless and elegant designs, and impeccable craftsmanship. His work draws inspiration from art, architecture, and interiors, creating a new look for sophisticated American style.

4. Holy Haute
Israel based, Shoshi Yegudayov, presents a fresh concept in sophisticated, updated high fashion for women.
Empowering, relevant, and transformative, the brand seeks to lead a genuine revolution in the world of modest fashion.

5. House Of Lancry
The HOL brand is designed to elevate your everyday moments, through tailored and effortlessly chic designs. This British brand with stores in NY and Miami, believe that through beautiful clothing you can feel the best version of yourself.

Images supplied by Tobi Rubinstein
Layout by Oui Cannes Design