Tobi’s House

Tobi Rubinstein, CEO and founder of The House Of Faith & Fashion is our Contributing Fashion Editor from New York.

By Téss emerged from the vision of partners Shira of Miami and Tehila of New York, who set out to redefine the language of modest fashion. Their brand champions the philosophy that “Modest is More,” striking a balance between sophistication and ease. With clean lines, refined tailoring, and an elevated approach to everyday dressing, By Téss offers a modern wardrobe rooted in confidence rather than compromise.

It’s that very confidence that led the brand to its first design collaboration — with Shani, the Paris-born celebrity wig maker whose impeccable taste has made her a recognizable name in luxury beauty. Bringing with her an innate Parisian flair and a sharp, intuitive sense of style, she embodies the quiet power and polished femininity that has become a signature of the By Téss aesthetic. Her influence extends far beyond trends; it reflects a lifestyle built on intention and authenticity.

The Shani x By Téss collection translates this dual sensibility — European elegance meets contemporary New York polish — into clothing that is both wearable and distinctly refined. Minimal silhouettes are energized by thoughtful details, creating pieces meant to mix, match, and truly live in. Each garment feels like a staple — versatile enough for the everyday, elevated enough for bold, expressive moments. It’s an edit shaped directly by Shani’s own wardrobe favourites, making the collaboration personal at its core.

Together, By Téss and Shani are ushering in a new era of stylish modestwear — one where elegance is measured not by exposure but by precision, clarity, and self-assurance. Available online and in select Nordstrom locations, the collection proves that modest fashion isn’t about limitation; it’s about expressing strength through subtlety. And for the women who know exactly who they are, it’s the perfect fit.

Photography by @aglimpseintime_