Watch Week Aspen Announces Participating Brands and Retail Partners for Destination Watch Event’s Third Year

The Premier Summer Gathering for Watch Lovers Returns AUGUST 13–16, 2026

Watch Week Aspen returns August 13–16, 2026, for its third edition. Following record-setting attendance and brand participation in 2025, the 2026 event will feature more activations and opportunities for collectors and enthusiasts to connect directly with leading watchmakers, including many new first-time brand and retailer partners.

The 2026 slate of participating brands includes A. Lange & Söhne, Arnold & Son, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, Norqain, and OMEGA, along with participating retailers Avi & Co, Betteridge, Meridian Jewelers, M.S. Rau, and Oliver Smith Jeweler.

Over four days, the event will transform downtown Aspen into a walkable, citywide celebration of horology. Brand-hosted events and retail activations will begin Thursday afternoon and continue through Sunday, blending collectible timepieces with Aspen’s renowned hospitality, dining, and cultural landscape.

Founded by Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen is a decentralized, multi-day experience in which participating brands and retail partners host their own curated previews, panels, and social gatherings. Attendees are encouraged to explore downtown Aspen while discovering new timepiece releases and engaging with brand executives, industry leaders, and fellow collectors.

Three major events will anchor the weekend’s programming:

• Welcome Party (Friday Evening) – The weekend’s signature kickoff, uniting brands, collectors, media, and tastemakers.
• Speaker Series (Saturday) – Curated conversations with brand executives and industry experts on innovation, craftsmanship, and today’s collector market.
• Collector’s Dinner (Saturday Evening) – An intimate, invitation-only celebration of the collector community and the artistry of watchmaking.

Additional event partners, boutique previews, limited-edition launches, and lifestyle activations will be announced in the coming months.

For updates, visit WatchWeekAspen.com and learn more about planning a visit through aspenchamber.org.