The Earth that dwells within us, Its folds and cracks, fertile sediments, veins, and endless interlaces. The nurturing Earth, the mother Earth, the Earth in fury, rumbling when lively springs burst from its depths. The Earth of humans, this land to which we are bound by an unbreakable bond.
Sara Chraïbi was born in Rabat in 1982 in a cultural and artistic environment. She learned embroidery since childhood from her mother. After architecture studies in Rabat, she moved to Paris for a master’s degree in philosophy and architecture theory.
Once in Paris, her passion for fashion and sewing further grew. Motivated by the desire to offer a contemporary take on Morocco’s know-how and craftmanship, Sara Chraibi founded her own fashion brand in 2011.
Her work has gained recognition for the accuracy and purity of lines as well as the intricacy of her embroidery, which draws from multiple traditions. From her career as architect, Sara has retained a strong focus on rigor and structure. Her creations blend multiple cultures and reflect her own kaleidoscopic heritage, where tradition and innovation go hand in hand. Wearing her North-African and Mediterranean vision with pride, Sara Charibi’s ambition is to create fashion that celebrates feminity, for the beauty of creation and the freedom of movement and apparel.
Projet Direction : Dan Silva
Production Direction : Alice Delacroix
Styling : Sara Chraïbi – Hamza Guelmouss Casting: Dan Silva & Maison Sara Chraibi
Hair : Ilham Mestour using Balmain Hair Couture Make-Up: Naima Bremer
Music Director : Elliot Berthault
Location : Lycée Victor Duruy
Photography Direction : Valerie Bodier (Regard) Photographer : Dominique Maître
Shoes : Zila Russi
Jewellery : Maison Sara Chraïbi